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Carson

Interview with Mel Carson

In this interview with A-Speakers, Mel Carson, former digital evangelist at Microsoft, answers questions about his career and his keynotes. Read on below.

How did you get started as a keynote speaker?

It all happened during my time at Microsoft. I was leading the charge for the business to use more digital and social media in its marketing and we were doing such cool things I kept on getting asked to speak at conferences about it. Having spent all that time at such a huge tech giant, I’m still in the habit of tracking and predicting future trends, which is also something audiences love to hear.

 

What should clients know about you before booking you?

That I’m a former actor and performer so they won’t be disappointed. I’ve honed my skills in gauging and engaging with an audience over two decades and people find the upbeat, often humorous, approach I take very refreshing. The tech/marketing industry can be very dry. I try and inject some colour and inspiration so the audience go home feeling energized, not just by me, but by the brand that invited them to come to the event in the first place.

 

How do you work with clients when preparing for a keynote?

I try and make sure the content is fresh and I am as close to the brief as possible. If this means conference calls at 2am then so be it. I do a lot of research into the company and their audience and am very conscientious that they are satisfied after the lights go down and I’m on a plane home.

 

What kinds of advice would you give to new entrepreneurs?

To read my book “Pioneers of Digital”. It’s filled with awesome advice from 20 leaders in advertising, marketing, search and social media who have helped change the digital world as we know it.

 

Who or what is your biggest inspiration?

My 18 month old daughter Maggie. Her thirst for learning, her ability to listen and her big happy smile keep me in check and reaching for the stars every day!

 

Learn more about Mel Carson here!

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